We carry out advanced analytics projects involving market segmentation, optimal business locations, and demand and price forecasts.

Market Segmentation

Taking external and internal data, we use clustering algorithms and typical business variables and behaviors to identify high-value segments for the design of a competitive value proposition.

Optimal Business Location

We use the geolocation of supply and demand to determine the optimal business location or areas with the greatest potential for the business’s commercial roll-out to generate the highest possible expected revenues for the company.

Market Monitoring and Forecast

We create predictive algorithms for market indicators to help companies in their commercial and strategic management.

Experts

Gianfranco Castagnola

Partner
Analytics

Ángel Guillén

Manager
Analytics

Clients

Intercorp
La Victoria Lab
Supermercados Peruanos
UPC
Universidad Continental
SISE
Clínica Internacional
Auna
Toyota
YURA
Pesquera Centinela
TGP
ACCESO
GIZ
Innova Schools
Coca-Cola
MINEM

Rafael Montoya

General Manager

Pesquera Centinela

“The APOYO Analytics team has helped us strengthen our value levers using data analytics to identify growth opportunities and create a roadmap that has enabled us to implement the study’s recommendations.”

Santiago Muñoz-Nájar

Planning and Finance Officer

Dolce Capriccio

“APOYO Analytics has been an important ally in our digital transformation process. They have helped us construct business indicators and identify value creation opportunities using our data. We have been able to work together as a single team.”

Angel Verástegui

Energy Specialist

responsAbility Investments AG

“The APOYO Analytics team did an outstanding job with the data and its analysis, offering answers and suggestions regarding questions I wanted to have answered and even questions I never expected to answer. I also value their ‘digestible’ results, which were presented in an organized, easy-to-read way. Their team is young, efficient, and effective. It’s a new way of providing consulting services that eliminates the one thing we all want to avoid: long, boring reports.”

Giuliana Montañez

Market Research Manager

UPC

“In APOYO Analytics, we have found an ally who meets our strategic needs. Of particular importance has been the expert perspective they bring to the data, seeking answers to our business questions. The methodologies and/or solutions delivered have given us a broader perspective and opened new pathways for analysis.”

Other Services

Value Creation Projects

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Platforms

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Contacto

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